That thing being a tea coaster, this is something that I think is always useful regardless of whether it's to be used for a mug or not. Given that a lot of designers work on desks, protecting your desk from tea/coffee stains or just damage from drinks in general can be annoying. Plus the coaster will be a constant reminder of me and my branding within their studio, do they decide to use it.
I chose to print on 330gsm stock simply because when doubled up would make for a solid business card and tea coaster which would retain it's shape even after abuse from a tea cup.
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