The example above is what I was aiming for with my idea output, to have a series of posters dotted around on bill boards and to create a story of them by having one lead on to another.
When I asked for feedback on the idea, considering that Tim mostly works with digital advertising, people suggested maybe creating an interactive bill board where people could click to reveal the answer to the burning question. Or possibly to just have the conversation automatically scroll upwards showing the questions and answers.
I decided to go with the interactive side of it where it would be something that people could tap to find out more of the conversation as they please. This format is something that people said would be more interesting than just to have a static billboard advertisement.
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