During the creative convos week, the Elephant Room finished their talk with a live brief for us which was for Wickes.
Reimagine the customer experience for selecting colour and create a journey to replace the current approach that’s in their stores.
This was a perfect opportunity to not only make further contact with Will and Shannie but to have experience of working on a live brief, as there is potential for this to extend further in the future.
After visiting the Wickes store in Leeds to find out more about how people currently shop there, we developed a few ideas that we thought could work. Putting these into decks helped define our idea in a concise and easy to understand way.
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