Elevator pitch

Today's task was to ultimately learn how to write concisely about our work as this is key for things like our websites/ Instagram/ portfolios etc. We had take a favourite past project of ours and write in one sentence for each what/ how/ why?

I chose my self initiated brief from the end of last year, the Cocoon.

What is the core idea?
How does it work?
Why does it work?

Initial Pitch

To help reduce stress in everyday life. By giving people isolated, quiet time to themselves. Because stress has been proven to be prominent in working environments.

Improved Pitch

Cocoon is a low cost, high quality piece designed for IKEA that helps to reduce stress in academic and professional environments. It creates a private, isolated area where individuals can take a break without leaving the work space. Tackling stress on a daily basis, creates a happier, healthier workplace.

Doing something this has proven helpful for me in understanding the very basic core of what is needed when writing/ talking about a project. Often I find myself writing too much, some of which is not always that relevant or necessary. But by following this structure of what/ how/ why helps me to be as concise as possible which will useful in the future when describing portfolio work to potential clients etc.