Designing an app

Our first brief of the semester was to design an app for the government funded railway company, NSB. Given that that the company was soon to be broken up into different sectors for their competitors to fight over and purchase, the main idea behind designing this new app was to create something that would make NSB stand out in the market and withhold their rights to the company.

Having never designed an app before it was something entirely new to me, but using them day in day out for years on end I felt I was capable of creating something that users would want to use. The main premise for my app was to create something personalised to the user but also to try and involve the company with the local communities within the cities as I felt this is something Apple do really well. Staying involved with your community and giving back dissolves this idea of both hierarchy and a one way stream between a company and their consumers, instead creating a tight knit community where everyone has some sort of involvement.

Personal Feel

In the same way a personal assistant would sort out your morning coffee at work and notify you of any your upcoming meetings for the day etc. the app follows this same idea of making the whole catching a train process smoother and easier for the user by essentially being your personal assistant. 

The account page of the app was something that had to be a visualisation of the user's journey both in the real world and the points system within the app. 

The points system is something that allows the company and customers to give back to their communities through giving rewards when hitting a point milestone that can be spent in local independent stores.